To launch the new MINI Countryman we created an art exhibition which represented the free and outdoor spirit of the model with the help of our partners at KOMPLEKT STUDIO and other Bulgarian designers. Three rooms took visitors virtually to different places - in one room people could hear the amazing stories of 6 world travelers , in another room guests can “drive by” the exotic kitchen of Bulgaria and in the third room one could enjoy the view of ski slopes around the world through live video streams.